Competition can be stiff for home service contractors, with possibly several similar businesses in the area. It can be challenging to determine the best way to stand out.
There is one solution that can’t be beaten, and it’s multi-channel marketing! For decades, multi-channel marketing has been vital to reach audiences, increasing brand awareness, and generating quality leads.
A successful marketing strategy combines several approaches to amplify your campaign reach so that home service contractors can reach audiences in many ways. It ensures consistent branding across channels, and consumers can choose how they interact with a business. So, instead of using a tactic or two, it's vital to use an entire strategy for growth.
Consider the different channels available to market your home service company successfully.
How To Build a Multi-Channel Marketing Strategy
Homeowners are likely to search for home remodeling solutions online, so it's crucial for window and siding companies to learn how to captivate today's consumers. Here are multi-channel marketing ideas for home improvement companies.
Pay-Per-Click (PPC) Ads
Digital marketing for home services businesses requires an online presence, but that takes time. If you want immediate results, try PPC ads. It is a cost-effective marketing strategy to boost your home service business visibility on search engines.
Through PPC, you can get on the first page of search engines, in the top results. For example, if someone types "window replacement," your business will pop up at the top of the Google search results page. PPC ads provide a great ROI and are an effective digital marketing strategy.
Social Media
If your home service business has yet to use social media, now is the time. Leveraging the power of social media is an incredible strategy to engage with potential and existing customers. Create great content, post, and engage with followers.
Social media is one of the best windows and siding company marketing strategies. You can use Facebook, Instagram, and TikTok. For example, Instagram (IG) is visual, as you can showcase before and after photos. Facebook is good for reviews and engaging in conversation, while TikTok is ideal for FAQs, tutorials, project progress, etc.
Also, use social ads to find people in your area. You can share the following on your social media channels:
- Educational and relevant blog content
- Updates about your company and services
- Information on regional events
- Genuine positive testimonials or feedback
- Informative and entertaining videos and photos
Ensure that your social media posts are consistent and engaging.
Video
Video marketing is becoming more popular and crucial for businesses. That's because it delivers a message effectively in a short period. Video marketing involves optimizing messages across different channels and platforms.
You can use video to:
- Answer people's questions and also educate them
- Show off your brands identity and culture
- Showcase testimonials from customers
- Further your reach and generate more leads through Facebook or YouTube ads
Video is engaging and shareable and helps boost engagement across platforms.
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Radio
Like digital, radio is one of the best marketing strategies. When combined into a multi-channel approach, you amplify results. Radio ads reach a large audience and are trusted by listeners. One great advantage of radio advertising is that it is a passive medium, meaning that listeners often tune in while engaged in other activities, such as driving or working. You can achieve brand awareness with thousands of listeners in your area daily.
Event Marketing
Event marketing involves promoting a product, service, or brand by attending, holding, or participating in events. It works in many ways, but the most obvious is when a company hosts an event. Depending on the occasion, this can help you build stronger relationships with prospects and existing customers, acquire leads, find new partners, etc.
Live events are a great way to introduce your brand to a local audience. You can sponsor an event or get a live mention. If you attend the event, you can mingle, share business cards, etc.
Use the opportunity to achieve business goals, boost revenue, and make strong connections with customers and prospects.
Email Marketing
Email marketing is a great way to stay top of mind and an excellent strategy to beat your competitors. You can leverage this strategy to reach and capture leads via email to share services, reviews, content, etc. This helps you stay on top of your potential and existing customers' minds anytime they need your services.
On your website, you can exchange something of value for email addresses. This is a great way to capture lead contact information. To retain the loyalty of your past customers, you need to keep your business fresh in their minds. When customers sign up for email, an opportunity presents itself. Provide a regular reminder of your services as an industry expert for windows and siding.
Succeed in Your Marketing Efforts with Mid-West Family Eau Claire
A multi-channel marketing strategy is effective because it combines different channels to amplify reach and frequency. There are several marketing ideas for home improvement companies. A single platform may not be enough as it targets the same customer and is tedious. Multi-channel strategy creates a more comprehensive effect and provides several touchpoints for home service businesses to interact with customers.
Mid-West Family Eau Claire is your marketing and branding solution. Whether radio, online, or everywhere, we can help you grow by reaching a wider audience. Contact Mid-West Family for all these services and more marketing solutions.
