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Get Found Online: PPC Ads for Home Improvement

To attract more leads and sales, you must reach the people who need your services. When people research contractors and local services, many begin their search online. That's why it's imperative to ensure people see you on the first page of search engine results. 

One of the best ways to maximize online visibility for home improvement brands is to build a pay per click (PPC) ad campaign. Combined with search engine optimization (SEO) and other efforts, pay per click ads for home improvement companies will get results and help people find you above competitors. 

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Online Visibility for Home Improvement Companies 

A solid online presence is crucial for all companies in today's environment. People want to be sure they can trust home improvement companies before committing to their services, leading them to conduct plenty of online research. 

A website serves as your company's online storefront, with reviews from previous customers, an overview of services, and previous work done, among other things. You need to ensure people find this information, which is where paid search and other marketing efforts can help. 

With high online visibility, you'll benefit from increased brand recognition, leads, and sales. 

What Are Pay-Per-Click Ads? 

Pay per click advertising is a digital technique to drive traffic to your website. In essence, home improvement businesses can buy web traffic from a targeted audience searching for their services instead of waiting for prospective customers to find you organically. 

PPC ads are usually displayed on search engines, also called search engine marketing (SEM). When a person types in an inquiry, these ads show up in the first few results, nearly guaranteeing your home improvement business will be seen. PPC ads can also be displayed on websites and can be in the form of text, images, or videos.  

Businesses purchase PPC ads by bidding a certain amount on relevant keywords or keyword phrases that they may also target with search engine optimization. When someone clicks on an ad, they are taken directly to the business’s website, and you’ll only pay for clicks. The higher your budget, the more you can compete with other brands for optimum ad placement and boost your ROI 

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The Benefits of PPC Ads 

There are several key benefits of pay per click ads for home improvement brands.  

1. Drives Traffic to Your Website

One of the main advantages of PPC ads is the ability to drive more traffic to your website. People will see display ads in many places online, and text ads in search results that help bring more prospects to your site when interested in your services. 

2. Increases Brand Recognition

These ads also increase brand recognition. As people see your ads more frequently, they'll recognize and eventually trust your brand over less visible competitors. 

3. Only Pay for Clicks

You only need to pay for every click your ads receive, helping you make the most of your available budget when launching PPC campaigns. As your budget changes, you can scale your campaigns accordingly. 

4. Analyze Ad Performance

PPC ad campaigns give you access to valuable metrics and insights that help you gauge their performance. You can see which ads are getting the best results and which are underperforming. Based on this analysis, you can adjust your ads or bidding strategy. 

5. Boosts Sales

Hyper-targeted PPC ads will reach audiences who are actively looking for your services. This means that you'll be able to get your brand in front of people who are likely to invest in your services. In turn, you'll see more sales with an effective PPC campaign. 

PPC Ad Tips for Home Improvement 

If you want to get the most from your PPC efforts, follow these tips as you build your strategy. 

1. Tailor Your PPC Ad Campaigns Around Seasons and Weather

Seasonal demand for your services and weather fluctuations might significantly impact your campaigns. For instance, people might not want to start a renovation in the snowy winter, making it important to avoid investing too much in campaigns targeting these types of services. On the other hand, you might want to run ads for these services reminding prospects that renovation season is around the corner. 

2. Appeal to Searchers' Emotions

Drive engagement and sales with your ads by appealing to people's emotions. People are sentimental about their homes. For example, you could launch ads during the summer that feature charming outdoor imagery and family-themed messaging with deck building in mind. Connecting with audiences will help ensure your ads resonate and drive action. 

3. Develop a Strategy for Sales and Holidays

Around the holidays, develop ads that get people into the holiday spirit and inspire them to connect with your brand. Home improvement services are often wanted before people have family over before the holidays. Remind them of the holiday season a few months early to make an impact. PPC ads will ultimately help you fully optimize your holiday marketing campaigns. 

Get the Best Results from Your PPC Efforts with a Media Partner 

If you want to get real results with your PPC strategy, you'll want to work with experts who have experience building PPC campaigns for home improvement companies. At Mid-West Family Eau Claire, we have the resources and expertise to help you get the most from your PPC budget and maximize online visibility for home improvement brands.

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