5 Lead Generation Tips for Home Improvement  Companies

Home improvement companies can boost sales by generating leads with effective marketing strategies. However, you might be unsure how to approach a home improvement lead generation strategy. Thankfully, there are many methods for connecting with prospective customers using the right channels. 

Here we'll explore ways to generate leads to optimize your home improvement marketing strategy. 

Before you begin marketing and finding new leads, start with a strategy to locate the people who need your services.  

Marketing to a target audience for home improvement lead generation will require identifying your audience and developing customer avatars. Develop customer avatars with sufficient information about your target audience and demographics. These avatars are fictional representations of different audience segments. For instance, you might have an avatar, "New Home Nathan," representing new homebuyers seeking your services. Meanwhile, "Renovator Rick" might represent long-time homeowners looking to renovate their houses. Each avatar will have varied wants and needs and respond to different messaging. You'll then be able to use this information to guide your marketing efforts. 

Developing a target audience will ensure your marketing efforts don't go to waste as you connect with people actively interested in your offerings. 

In addition, identify your audience by reviewing existing customers and determining how they found you and why they turned to you. You can also look at competitors and see what kinds of audiences they're attracting in your area. Conducting surveys is a great way to get information from customers about demographics and other critical data.  

Home improvement brands must ensure that people can find them online. Potential customers will likely research companies online. You'll connect with these individuals and attract them to your business with the right strategy! 

To start with, have a website that looks great, contains plenty of information, and is easy to navigate. You'll need to use quality search engine optimization (SEO) practices that help your website rank well in search engines for relevant keywords. SEO involves writing content with naturally incorporated keywords, interlinking, backlinking, and other strategies that boost rankings. 

In addition to a website and good SEO, you'll need to create rich content, including everything from service pages to informative blog posts. You'll also require listings on platforms like Yelp, Google My Business, and Facebook that help people find your business. 

To complement organic SEO results, develop a pay-per-click (PPC) campaign that places ads in search engine results and other websites. These ads will further ensure your brand gets in front of audiences online when browsing the web. 

Finally, you'll need social proof and good reviews of your brand and services. People often read and trust these reviews, with a whopping 93% of users finding online reviews to influence their opinions. They'll particularly want to know what customers say about home improvement services, which are often costly and require more commitment than other services with lower stakes. 

Contractors should also have a consistent social media presence and strategy. This entails creating content, posting regularly, and engaging with followers on your audience's platforms.  

You can target many platforms, including Facebook, Instagram, and TikTok. For instance, you might want to build a community on Facebook and respond to any questions and reviews people submit. Meanwhile, Instagram is very visual and an excellent place to post before and after photos. TikTok is great for tutorials, FAQs, project progress, and different types of video content. Lastly, use social media ads to target people in your geographic area. 

Radio ads are an effective way to target locals in your area. Radio has faithful audiences who often tune into their favorite shows when commuting to and from work.  

One key benefit of radio is its broad reach—you can connect with as many as thousands of people or more who will hear your ads daily. Keep in mind that radio isn't just for the car, either. People today can listen to the radio at work, on their phones, and elsewhere. Streaming radio is also available to complement traditional AM/FM radio channels. 

Email marketing remains a great way to stay top of mind among your audiences. You can use email to share services, reviews, content, and other materials that ensure you don't fade into the background. 

You can exchange something of value on your website, such as DIY guides for homeowners for email addresses. This is a great way to capture lead contact information that you can use to reach out later. Email will ultimately help keep potential customers engaged until they need your services. 

Benefit from All of These Services with a Reliable Media Partner 

If you want to integrate all of these solutions into your home improvement marketing campaigns, a media partner like Mid-West Family Eau Claire can help. We'll give you access to all of the tools you need to build a target audience, improve your website, boost SEO and PPC efforts, and more.  

We understand contractors are busy and may not have time to commit to these efforts. Luckily, a full-service, multi-channel media partnership can give you everything you need for your home improvement lead generation efforts.