Marketing is how businesses connect with others. Through market research, a company learns what is important to the community it serves. Advertising lets consumers know that they have options for goods and services. Marketing is also how businesses connect with other companies specializing in different areas, such as a wholesale supplier of flour and sugar promoting its product to commercial bakeries.
Recruitment marketing tactics work similarly. They connect companies that need specific skill sets to qualified candidates looking for a new opportunity. It helps streamline talent acquisition by promoting the company's mission, values, culture, and value proposition to a targeted talent pool. Let's look more closely at the benefits of a recruitment marketing strategy.
Recruitment marketing can increase an organization's visibility in the job market and help it stand out from competitors by promoting the employer brand. A strong brand makes consumers instantly aware of what they can expect from your products or services. It also lets prospective employees know what to expect as a member of your staff.
Recruitment marketing can attract top talent who are more likely to resonate with the organization's mission and vision. Companies with a strong employer brand attracted 50% more qualified applicants. You can build a pipeline of potential candidates by highlighting the organization's culture and values.
90% of employers struggle to fill vacant positions, while 29% see the skills gap increasing. Unfortunately, recruiting and interviewing candidates takes time to ensure they have the skills for the position and fit with your company's culture. Recruitment marketing enables organizations to target specific groups of candidates who are more likely to be a good fit for the organization. More accurate targeting helps optimize talent acquisition by reducing the time and resources wasted on screening candidates who may not be a good fit.
The experience others have with your company is part of what shapes your brand. If your customers have a poor experience, it will be apparent in reviews, which could turn away other consumers considering doing business with you. The same is true with job applicants. Job boards like Glassdoor have sections where applicants can review their experience with the application and interview process at different companies.
The recruitment and interview process is your candidates' first introduction to your business and its culture. Recruitment marketing can help organizations create a positive candidate experience by providing relevant and personalized information about the organization, available job opportunities, and your company culture. 75% of job applicants look at the company culture before ever considering applying for a job and will consider their candidate experience as a preview of how you treat employees. Effective recruitment marketing techniques can improve candidate engagement and reduce the likelihood of candidate drop-off during the recruitment process.
Talent acquisition is costly. Recruitment marketing tactics can provide a cost-effective and highly efficient way to attract top talent. Leveraging digital channels lets you reach a wider pool of qualified candidates at a fraction of the cost of advertising.
Job boards and social media are excellent ways to make your open positions known effectively, efficiently, and affordably to the largest group of job seekers. Social media is not just for connecting with friends, learning the latest viral dance craze, or scrolling through memes. Companies can connect and interact with their target audience where they spend most of their time. 86% of potential candidates search for new jobs on social media and use them to gauge insight into the working conditions of companies that interest them as places to work.
Recruitment marketing can have long-term benefits for an organization beyond just filling immediate job vacancies. It allows you to continually remind qualified candidates of your brand's value proposition. Happy employees will voluntarily share their positive experiences with friends and social network connections, helping you organically build and reinforce your employer brand. Once you've connected with your target workforce audience, you can create a pipeline of qualified candidates for future job openings by continuing to engage with potential new hires throughout the recruitment process.
Recruitment marketing is a highly effective way to optimize and streamline your talent acquisition process. It can help organizations attract, engage, and retain top talent efficiently and cost-effectively. It also builds a strong employer brand and a positive candidate experience.
When you work with a respected and experienced marketing partner, you can leverage a team of specialists with the training, expertise, technology, and techniques to help you identify the right strategy for building your ideal candidate pool. When you are ready to take your recruitment to the next level, contact Mid-West Family Eau Claire to get started on your recruitment marketing strategy.