--- title: 8 Tips for Marketing a New Business in Eau Claire Wisconsin description: Check out our marketing, advertising, and social media tips for new marketers and small business owners in Eau Claire Wisconsin! image: https://blog.midwestfamilyeauclaire.com/hubfs/shutterstock_1741994852%20(1).jpg --- #### Stay in touch with Mid-West Family Eau Claire - Subscribe to our email list [Subscribe](https://www.midwestfamilyeauclaire.com/subscribe/) [![Mid West Family Eauclaire](https://blog.midwestfamilyeauclaire.com/hs-fs/hubfs/raw_assets/public/MidWestFamilyEauclaire_July2022/images/logo-main.png?width=684&height=284&name=logo-main.png "Mid West Family Eauclaire")](https://www.midwestfamilyeauclaire.com/) ##### [![phone-diamond](https://blog.midwestfamilyeauclaire.com/hubfs/raw_assets/public/MidWestFamilyEauclaire_July2022/images/phone-diamond.png) Call Us (715) 832–1530](tel:+17158321530) ![email icon](https://blog.midwestfamilyeauclaire.com/hubfs/raw_assets/public/MidWestFamilyEauclaire_July2022/images/email-icon.png) ##### Email Us [Advertising](mailto:dangainey@midwestfamilyec.com) • [Programming](mailto:tripper.phil@gmail.com) • [General](mailto:frontdesk@midwestfamilyec.com) - [Services](https://www.midwestfamilyeauclaire.com/services/) - [Broadcast Radio](https://www.midwestfamilyeauclaire.com/services/broadcast-radio/) - [Content Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/) - [Creative Content](https://www.midwestfamilyeauclaire.com/services/content-marketing/creative-content/) - [Social Media Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/social-media-marketing/) - [Email Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/email-marketing/) - [Digital Marketing](https://www.midwestfamilyeauclaire.com/services/digital-marketing/) - [Streamed Content Advertising](https://www.midwestfamilyeauclaire.com/services/digital-marketing/streamed-content-advertising/) - [Web Design and Development](https://www.midwestfamilyeauclaire.com/services/content-marketing/social-media-marketing/) - [Paid Search (PPC)](https://www.midwestfamilyeauclaire.com/services/digital-marketing/paid-search-ppc/) - [SEO](https://www.midwestfamilyeauclaire.com/services/digital-marketing/seo/) - [Targeted Display](https://www.midwestfamilyeauclaire.com/services/digital-marketing/targeted-display/) - [Graphic Design & Logos](https://www.midwestfamilyeauclaire.com/graphic-design-logos/) - [Brand Development](https://www.midwestfamilyeauclaire.com/services/brand-development/) - [Live Events](https://www.midwestfamilyeauclaire.com/services/event-marketing/live-events/) - [Sponsorships](https://www.midwestfamilyeauclaire.com/services/event-marketing/sponsorships/) - [Current Client FAQ](https://www.midwestfamilyeauclaire.com/current-client-faq/) - [Contact](https://www.midwestfamilyeauclaire.com/contact/) - [Careers](https://www.midwestfamilyeauclaire.com/careers/) - [Our Team](https://www.midwestfamilyeauclaire.com/our-team/) - [Blog](https://blog.midwestfamilyeauclaire.com/) - [Resource Center](https://info.midwestfamilyeauclaire.com/resource-center) - [Case Studies](https://info.midwestfamilyeauclaire.com/case-studies) - [Resources](https://info.midwestfamilyeauclaire.com/resource-center) - [ROI Calculator](https://info.midwestfamilyeauclaire.com/roi-calculator) - [Wicked Smart Podcast/Seminars](https://www.midwestfamilyeauclaire.com/resources/) - [Services](https://www.midwestfamilyeauclaire.com/services/) - [Broadcast Radio](https://www.midwestfamilyeauclaire.com/services/broadcast-radio/) - [Content Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/) - [Creative Content](https://www.midwestfamilyeauclaire.com/services/content-marketing/creative-content/) - [Social Media Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/social-media-marketing/) - [Email Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/email-marketing/) - [Digital Marketing](https://www.midwestfamilyeauclaire.com/services/digital-marketing/) - [Streamed Content Advertising](https://www.midwestfamilyeauclaire.com/services/digital-marketing/streamed-content-advertising/) - [Web Design and Development](https://www.midwestfamilyeauclaire.com/services/content-marketing/social-media-marketing/) - [Paid Search (PPC)](https://www.midwestfamilyeauclaire.com/services/digital-marketing/paid-search-ppc/) - [SEO](https://www.midwestfamilyeauclaire.com/services/digital-marketing/seo/) - [Targeted Display](https://www.midwestfamilyeauclaire.com/services/digital-marketing/targeted-display/) - [Sponsorships](https://www.midwestfamilyeauclaire.com/services/event-marketing/sponsorships/) - [Live Events](https://www.midwestfamilyeauclaire.com/services/event-marketing/live-events/) - [Brand Development](https://www.midwestfamilyeauclaire.com/services/brand-development/) - [Current Client FAQ](https://www.midwestfamilyeauclaire.com/current-client-faq/) - [Contact](https://www.midwestfamilyeauclaire.com/contact/) - [Careers](https://www.midwestfamilyeauclaire.com/careers/) - [Our Team](https://www.midwestfamilyeauclaire.com/our-team/) - [Resources](https://www.midwestfamilyeauclaire.com/resources/) ![](https://blog.midwestfamilyeauclaire.com/hubfs/shutterstock_1741994852%20(1).jpg) # 8 Tips for Marketing a New Business in Eau Claire Wisconsin Published by [Jenna Jandrt-Hoff](https://blog.midwestfamilyeauclaire.com/author/jenna-jandrt-hoff) on Oct 19, 2022 3:21:00 PM Tips for marketing a new business abound. As the owner of a new business in Eau Claire, Wisconsin, you may already have a lot of things on your mind. You may be worried about staffing your new business, arranging your supply chain, and maintaining your budget while you get off the ground. Marketing may not be at the top of your list of things you need to take care of in the coming days. Without an effective marketing plan, however, you may struggle to have your voice heard amid the clamor of other businesses in your industry. If your customers don't know you're out there, they can't know all the different ways your business might benefit them. Success for your new business is within reach when you take the following actionable steps for your first marketing campaigns. [![Have Questions? Contact Us!](https://no-cache.hubspot.com/cta/default/22238336/5700b08c-4c7d-4551-9989-086012367384.png)](https://cta-redirect.hubspot.com/cta/redirect/22238336/5700b08c-4c7d-4551-9989-086012367384) ## **1. Fail to Plan, Plan to Fail** A failure to effectively plan your marketing strategy can leave you scrambling to bring in business. Unfortunately, that can set your business up for failure from the beginning, which may leave you struggling to see the results you need or even keep the doors open.   ## **2. Know Your Ideal Customer** Before you can start planning your marketing efforts, you need to know the target of those efforts. Who are you hoping to reach through your marketing? What do you want them to know? Create a comprehensive profile that details which your target customer is. What are they struggling with? What do they need? Use these questions to form customer avatars that you build campaigns around.   ## **3. Know Your Competition** Knowing your competition when you're ready to launch a new business in Eau Claire is critical. While you don't want to copy your competition directly, you also don't want to miss out on the opportunity they present, which is the chance to get to know more about your target market and your next steps. How is your competition marketing itself? Who is their target market? Make sure that you know how your business differs from your competition. What do you have to offer that they don't? Why should customers turn to you instead? By answering those questions, you can start to shape your marketing efforts.   ## **4. Know Your Brand** Before you can start marketing your business, you need to be able to define both [what your brand has to offer](https://www.midwestfamilyeauclaire.com/services/brand-development/) and why it will benefit your target audience. How does your brand make people's lives better? How does it solve those critical pain points? You need to be able to clearly shape your marketing efforts to cover the challenges your customers face and why they should trust you.   ## **5. Build a Website** Approximately [82% of customers](https://www.forbes.com/sites/johnellett/2018/02/08/new-research-shows-growing-impact-of-online-research-on-in-store-purchases/?sh=4975049f16a0) check their phones before making an in-store purchase. Other customers will do considerable online research before selecting a brand or the solution for their needs. If you don't have a website, you're missing out on the opportunity to connect with potential customers. Ensure you have [a website that reflects your brand](https://www.midwestfamilyeauclaire.com/web-design-and-development/), including a blog and other content to help raise awareness and provide essential information.   ## **6. Launch an Email Marketing Campaign** Email marketing has an estimated ROI of [$36 for every $1 spent](https://blog.hubspot.com/marketing/email-marketing-stats)on your marketing efforts. Explore the benefits of email marketing and how it can spread the word about your brand to new customers and current customers alike.   ## **7. Stay Social** [Social connections](https://www.midwestfamilyeauclaire.com/services/content-marketing/social-media-marketing/) are a great way to have a more significant overall influence on your customers and provide them with greater insights into what your brand offers. On social media, where most of your customers can be found regularly, you can start and participate in regular, relevant conversations about your industry and get a better idea of what your customers are looking for. Social is also about [in-person events and networking opportunities](https://www.midwestfamilyeauclaire.com/services/event-marketing/live-events/). Pay attention to the events in Eau Claire each year and how you can participate in them to make those essential connections and spread the word about your brand.   ## **8. Don't Knock Tradition** Methods like [radio advertising](https://www.midwestfamilyeauclaire.com/services/broadcast-radio/) are still highly effective for connecting with your customers. Many customers, for example, may be more likely to trust your business and what you offer when they hear about you on the radio, especially if the radio personality specifically endorses you. When combined with digital marketing, radio can considerably impact your ability to reach your target audience.   ## **BONUS: Try New Advertising Methods when Available** Don't be afraid to branch out as you open your new Eau Claire business and connect with your target market. Podcast advertising and radio streaming ads have become increasingly popular, and with good reason: they can connect you with a broader range of potential listeners. Don't be afraid to branch out and see how effective those methods can be.   ## **Market Your New Business with Mid-West Family Eau Claire** Partnering with MWF Eau Claire can help you launch your new business with highly effective marketing services tailored to your needs. When you’re ready to begin, the fastest way to success is to [create a partnership with an experienced team](https://www.midwestfamilyeauclaire.com/contact/) that already has the knowledge needed. [![Subscribe to the Blog](https://no-cache.hubspot.com/cta/default/22238336/a3e0c89d-668b-4615-b97c-f673c1a210f2.png)](https://cta-redirect.hubspot.com/cta/redirect/22238336/a3e0c89d-668b-4615-b97c-f673c1a210f2) Tags: [Marketing & Strategy](https://blog.midwestfamilyeauclaire.com/tag/marketing-strategy) [Back to Blog](https://blog.midwestfamilyeauclaire.com) - [Tweet](https://twitter.com/share) ## Related Articles ## [Marketing Tips for Beginners from the Experts](https://blog.midwestfamilyeauclaire.com/marketing-tips-for-beginners-from-the-experts) Strong marketing is a must to grow your business and build a connection with potential customers.... [Read More](https://blog.midwestfamilyeauclaire.com/marketing-tips-for-beginners-from-the-experts) ## [Will Custom Marketing Solutions Boost Your ROI?](https://blog.midwestfamilyeauclaire.com/will-custom-marketing-solutions-boost-your-roi) Custom marketing leveragesclient data to develop a tailored marketing program for each consumer. ... [Read More](https://blog.midwestfamilyeauclaire.com/will-custom-marketing-solutions-boost-your-roi) ## [Marketing Investments are Necessary but ROI Takes Time](https://blog.midwestfamilyeauclaire.com/marketing-investments-roi) Today, everyone is seeking immediate results. Yet, when it comes to marketing investments, patience... [Read More](https://blog.midwestfamilyeauclaire.com/marketing-investments-roi) [![Mid West Family Eauclaire](https://blog.midwestfamilyeauclaire.com/hs-fs/hubfs/raw_assets/public/MidWestFamilyEauclaire_July2022/images/footer-logo.png?width=684&height=284&name=footer-logo.png "Mid West Family Eauclaire")](http://midwestfamilyeauclaire.com/) #### Contact Us 944 Harlem St, Altoona, WI 54720 Lobby Hours: 9am - 1pm, Monday - Friday (After 1pm by appointment only) [(715) 832-1530](tel:+17158321530) (After 4pm M-F, Dial "8" if immediate assistance is needed)   - Company - [Contact](https://www.midwestfamilyeauclaire.com/contact/) - [Careers](https://www.midwestfamilyeauclaire.com/careers/) - [Our Team](https://www.midwestfamilyeauclaire.com/our-team/) - [Marketing Strategy](https://www.midwestfamilyeauclaire.com/marketing-strategy/) - Services - [Broadcast Radio](https://www.midwestfamilyeauclaire.com/services/broadcast-radio/) - [Content Marketing](https://www.midwestfamilyeauclaire.com/services/content-marketing/) - [Digital Marketing](https://www.midwestfamilyeauclaire.com/services/digital-marketing/) - [Event Marketing](https://www.midwestfamilyeauclaire.com/services/event-marketing/) - [Brand Development](https://www.midwestfamilyeauclaire.com/services/brand-development/) Copyright © 2026 Mid-West Family Eau Claire ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jenna Jandrt-Hoff", "url" : "https://blog.midwestfamilyeauclaire.com/author/jenna-jandrt-hoff" }, "dateModified" : "2022-10-19T19:21:00.763Z", "datePublished" : "2022-10-19T19:21:00.000Z", "headline" : "8 Tips for Marketing a New Business in Eau Claire Wisconsin", "image" : [ "https://blog.midwestfamilyeauclaire.com/hubfs/shutterstock_1741994852%20(1).jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.midwestfamilyeauclaire.com/8-tips-for-marketing-a-new-business-in-eau-claire-wisconsin", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.midwestfamilyeauclaire.com/hubfs/MWF%20Eau%20Claire%20color%20logo-1.jpg" }, "name" : "Mid-West Family Eau Claire" } } ```